How to create the perfect response script for AI-VI: 12 essential tips

AI-THINK.
Apr 28
2 min read

AI-VI communicates for your company – but the foundation for perfect interaction is your script. For AI-VI to be clear, personable, and brand-appropriate, it needs texts that not only work technically but also resonate with the user.

Here you will find the most important tips in a compact and practical way:

1. Stay short and concise

Less is more: Formulate your answers so that they can be understood in a few seconds – ideally a maximum of 350–400 characters. Long texts are overwhelming and cause users to abandon the site.

2. Pay attention to the right tone

AI-VI speaks your language. Does your company use the informal or formal form of address? Is the style more casual or formal? Consistently adapt your language style to your target audience so that your communication appears authentic.

3. Check grammar and spelling

Error-free texts appear professional. Use spell-check programs or have a second person proofread your script.

4. Put the customer at the center

Put yourself in the shoes of your target audience: What does the customer really want to know? Formulate answers as if you were speaking directly to the person – personal, personable, and understandable.

5. Suggest contact options for more complex topics

Not everything can be explained in a few sentences. If things get more complicated, refer directly to your contact details – for example, "Feel free to contact us at +49 123 456789 or info@yourcompany.de ."

6. Avoid language mixing and unnecessary anglicisms

Especially in German, English terms ("Support-Team", "reach out") quickly creep in. Instead, use clear German terms – this seems more natural and approachable.

7. Specify telephone numbers with country code

To ensure international customers can reach you easily, always enter phone numbers in international format – e.g., +49 for Germany.

8. Always edit upload scripts

Even if you import content via PDF or Word document uploads, check the automatically generated scripts manually afterwards and adjust them if necessary.

9. Speak actively instead of passively

Active phrases like “We are happy to help you” seem more lively and personal than passive phrases like “You will be helped.” This ensures that AI-VI communicates in a more natural and accessible way.

10. Use simple language

Not every customer is an expert. Avoid unnecessary technical terms or explain them briefly and clearly—especially important for technical or industry-specific topics.

11. Avoid clichés and empty phrases

Sentences like "Thank you for your interest" often sound stiff and arbitrary. Instead, focus on direct, individual communication – this makes AI-VI more likeable and approachable.

12. Consider accessibility and inclusion

Make sure you use inclusive language. Avoid stereotypical terms and decide consciously whether and how you want to use gender – the main thing is to be clear and consistent.

Conclusion: The perfect dialogue begins with a strong script

AI-VI creates proximity, personality, and efficiency – provided your script strikes the right tone. With these 12 tips and our free guide, you can ensure that AI-VI presents your brand exactly as you want: clear, friendly, and convincing.

Any questions? You can reach us anytime at support@ai-think.de .